![]() Tip : Google recommends that you check out your budget settings and make sure you are ok if it spends up to 2x your average daily budget. You might also want to try this strategy if you have been using another bidding strategy and want to compare the CPAs for each strategy. If you have clear CPA goals and know the value of each conversion for your business, it will be worth going after this PPC bidding strategy. When should you use the Target CPA bidding strategy? Besides, if your target CPA is extremely low, Google might not even show your ads. However, you shouldn’t expect that the end result of your target CPA should always be the number you have initially set. Target CPA strategy will set your bids automatically to get as many conversions as possible with your target costs. When you choose this PPC bidding strategy, you set the average cost that you are ready to pay for each conversion. Choose the Right Google Ads Bidding Strategy with Andavaġ1 Google Ads Bidding Strategies and the Use Cases of Eachīelow we talk about the bidding strategies in AdWords, discuss what goals you should pursue with each of them, and share tips on how to make your campaigns more profitable.When should you use the Target Impression Share bidding strategy?.When should you use the CPV bidding strategy?.When should you use the Viewable CPM value bidding strategy?.When should you use the Target CPM bidding strategy?.Target CPM (Cost per mille/thousand impressions) When should you use the Manual CPC bidding strategy?. ![]()
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